Amazon will eschew any product information which isn’t descriptive of the product itself. However, this is a clear Amazon policy violation, and Amazon will hurt you more in the long run than any short-term benefits.Īvoid any title information with: “20% off”, “Lowest Price”, your URL or other information that may be construed as promotional. It can be exceedingly tempting to include a coupon, sale or store marketing message in your product title to make your store stand out on Amazon. Including Sales or Coupons in Your Product Title
The same can be said for inaccurate or incorrect Amazon product information- easy to change campaign information that can drastically impact profit on Amazon.Ħ. You should know that the content and format will make or break you.
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It’s also very important to calculate your Amazon spend, and forecast profit margins before you go full throttle on Amazon.įor more information on the Amazon seller account, and Amazon seller FAQs, visit Amazon’s Seller Account help page.Īmazon product information is key. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI on the Amazon Marketplace. Amazon operates on a fundamentally different structure than either of those shopping sites. Choosing the Wrong Seller Account Typeīe sure to research and choose the type of seller account that’s best for your online store.ĭon’t treat Amazon like eBay or Google. Constantly review Amazon best practices, audit, test, and refine your seller account. Remember selling on Amazon is difficult, and your competitors may be violating Amazon policy and or may not have an optimized account. Take advantage of other selling channels and strategies to increase site traffic and retarget customers rather than trying to game Amazon. Amazon’s marketplace design and notoriety grant your store to a large shopper base- but that comes at the price of losing the ability to point shoppers back to a seller website. This is an Amazon policy violation.Īmazon is a closed ecosystem, which can be a disadvantage for retargeting (remarketing) and branding opportunities. Several sellers have tried including a URL in their product or seller information (such as their product inventory file or business name. And it happens to be an Amazon policy violation to have two accounts. One seller account per Amazon seller- it’s that simple. Registering for More Than One Seller Account “The Seller Account allows you to manage your listings, orders and payments, to track your feedback and performance, and to edit your account settings and preferences.”- Amazonīe sure you set up a solid foundation for your account and products by avoiding easy blunders. This is also the place where sellers manage inventory, product performance, and define campaign settings. This is the place where Amazon sellers have a holistic view for ongoing orders, items purchased, and what is getting listed on Amazon. The Amazon Seller Account is the place where Amazon sellers spend much of their time (varies based on agency or management automation).
That being said, below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling Amazon orders. There’s a lot of fine print in those requirements, and Amazon put them in place for a reason – everything they do is driven by the shopper experience. However, if you’re selling on Amazon as a beginner, there are some mistakes you could easily make without realizing it. Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central .
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