He dropped more bars and more words prior to My Beautiful Dark Twisted Fantasy than any other album. So Kanye rapped like he never had before. Related Sauce: Tracking Kanye West’s Evolution as a Producer (Every Song, Every Album) Kanye even appeared on The Cleveland Show in 2010… The goal, in his own words, was to deliver a “backhanded apology”, and he did so via a “compromise”, an album that was “80/20” 80% what he wanted, 20% what he thought the fans wanted. Kanye took a popstar approach to the writing and recording of My Beautiful Dark Twisted Fantasy, grabbing a bunch of producers, rappers, artists and influential people, putting them in a big house in Hawaii, similar to a pop/R&B writers camp. The criticism wasn’t just words Lady GaGa actually cancelled their joint tour. Why does Kanye still have such a potent platform in 2018? Because he came back, and he used 2010’s My Beautiful Dark Twisted Fantasy as a tool, a door, a path back from a love or hate album ( 808s & Heartbreak) and an awards show incident with Taylor Swift that drew ire from everyone, a night Ye claims was the “beginning of the end” of his life. “Let me show you guys what I can do, and please accept me back. My Beautiful Dark Twisted Fantasy: Hypothesis Kanye Consciously Used My Beautiful Dark Twisted Fantasy to Reassert Himself Within Mainstream Rap My Beautiful Dark Twisted Fantasy: The Album
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The rest of the Yeezy Season Series is available here. Dive into the data that shows why Kanye’s opus My Beautiful Dark Twisted Fantasy was such a massive moment for hip hop.
Each era had its own characteristics and promotional strategies that evolved as Kanye himself did.
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With Yeezy Season 8 in full effect, Ben “Data Daddy” Carter is taking a closer look at the rollout for every single one of Kanye West’s albums. This approach led Yeezy to create his magnum opus: My Beautiful Dark Twisted Fantasy. His goal was to deliver a “backhanded apology” with a classic album that was “80/20” 80% what he wanted, 20% what he thought the fans wanted. After Kanye’s massive gamble paid off on 808s & Heartbreak, he began devising a path to reassert himself at the top of mainstream hip hop with a new album.
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